Our journey began with developing ideas and sourcing raw materials to produce thousands of samples. Countless samples were made and tested by ourselves until we created a product that performed well in all climatic conditions in India and delivered maximum results. We aimed to create products that offered nourishing benefits and used high-quality ingredients for maximum styling benefits.

After 18 months of research and development, we launched products that have the potential to revolutionize the hair styling industry in India. Today, we are emerging as a brand that people look up to, compared to international brands, with pricing that is wallet-friendly and fits everyone's budget. Our entire concept revolves around providing the right products to our customers because they deserve the best. We aspire to build a community that appreciates the quality of our products.

Currently, we offer a wide range of products, including hair styling, beard nourishing, and skin care products, and we hope to continue growing with the youth of India. Our goal is to provide the best quality products and become the "best partner" brand for men. Our aim is to instill confidence in men through our products. We understand that in the past, men were hesitant to use hair styling products daily due to harmful ingredients, but we have changed the game with our water-soluble and non-harmful products that can be used on a daily basis to achieve a well-groomed and confident look.